For some, travel is a noun: a thing to be booked. But for El Camino, travel is a verb. It’s doing, exploring, meeting, creating, and savoring. Because ECT offers more than sightseeing - their uniquely immersive group trips have the power to shift our perspective of the world.
My Role: Concept, copy, collab’ing with the Associate Design Director, client presos… and casually browsing ECT trips to Bolivia. All under the watchful 👁️ of our GCD.
Agency: Decoded Advertising
Group Creative Director: Laura Holmes McCarthy
Design Director: Josh Graver
Creative Director: Liesje Kraai
Associate Design Director: LaMae Nembhard
Designer: Anna Khachinyan
Junior Copywriter: Emilia Dabrowska
Senior Motion Designer: Mark Robson
Senior Editor: Molly Koch
Motion Designers: Yunjin Cho, Alice Hur
Content Creator: Han Fischer
Senior Producer: Linzy Anderson